Crafting Unique Brand Identities
Brand Identity with purpose.
Brand Identity with purpose.
Xan-design is a design studio creating purposeful brand identities, based in Bucharest.
Xan-design is a design studio creating purposeful brand identities, based in Bucharest.
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Meet Paul
I’m Paul, the designer behind Xan-design Studio, a visual identity studio focused on bold, clear, and intentional branding. Every project is designed to do more than look good, it’s built to position, differentiate, and give brands a distinct, lasting presence.
Brand Identity Design
Strategy and Creative Direction
Logo
Packaging Design
Adobe Illustrator
Figma
Photoshop
Brand Identity Process
Process
Concept & Design
Based on the insights gathered, we create visual concepts: logo, color palette, typography, and graphic elements. We explore different directions to find the version that best represents your brand and stands out in the market.
2
Concept & Design
Based on the insights gathered, we create visual concepts: logo, color palette, typography, and graphic elements. We explore different directions to find the version that best represents your brand and stands out in the market.
2
Concept & Design
Based on the insights gathered, we create visual concepts: logo, color palette, typography, and graphic elements. We explore different directions to find the version that best represents your brand and stands out in the market.
2
Discovery & Strategy
We start by learning everything about your brand: its values, target audience, goals, and personality. The purpose is to understand who you are and what you want to communicate so that your visual identity feels authentic and relevant.
1
Discovery & Strategy
We start by learning everything about your brand: its values, target audience, goals, and personality. The purpose is to understand who you are and what you want to communicate so that your visual identity feels authentic and relevant.
1
Implementation & Delivery
Once the design is approved, we prepare all necessary materials: logo files , brand guidelines, and examples of how to use the identity across different platforms (online, print, packaging). This ensures your brand has a consistent and ready-to-use visual presence.
3
Implementation & Delivery
Once the design is approved, we prepare all necessary materials: logo files , brand guidelines, and examples of how to use the identity across different platforms (online, print, packaging). This ensures your brand has a consistent and ready-to-use visual presence.
3
Implementation & Delivery
Once the design is approved, we prepare all necessary materials: logo files , brand guidelines, and examples of how to use the identity across different platforms (online, print, packaging). This ensures your brand has a consistent and ready-to-use visual presence.
3
Design services
Services
Helping businesses define their identity through strategic and memorable design.
Brand Identity Design
Branding
Packaging Design
Logo
Strategy and Creative Direction
Mochup Design
Brand Identity
Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.
Brand Identity
Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.
Brand Identity
Crafting unique, memorable brand identities that resonate with your audience — from logos to visual systems — ensuring every touchpoint reflects your brand's essence.
Packaging Design
Designing packaging that captivates, communicates, and converts — turning every product into a memorable brand experience.
Packaging Design
Designing packaging that captivates, communicates, and converts — turning every product into a memorable brand experience.
Packaging Design
Designing packaging that captivates, communicates, and converts — turning every product into a memorable brand experience.
Brand Strategy
Developing thoughtful brand strategies that define your positioning, voice, and personality — ensuring every decision aligns with your brand’s long-term vision.
Brand Strategy
Developing thoughtful brand strategies that define your positioning, voice, and personality — ensuring every decision aligns with your brand’s long-term vision.
Brand Strategy
Developing thoughtful brand strategies that define your positioning, voice, and personality — ensuring every decision aligns with your brand’s long-term vision.
Logo Design
Crafting logos that are unique, versatile, and instantly recognizable — the cornerstone of a strong and lasting brand identity.
Logo Design
Crafting logos that are unique, versatile, and instantly recognizable — the cornerstone of a strong and lasting brand identity.
Logo Design
Crafting logos that are unique, versatile, and instantly recognizable — the cornerstone of a strong and lasting brand identity.
Social Media Visuals
Brand Visibility
Brand Strategy
Brand Identity Design
Package Design
Branding
Poster
Brand Book
Bussines Card
Packaging Design
Brand Visibility
Brand Guidelines
LOOKING FOR TEMPLATES?
LOOKING FOR TEMPLATES?
Start faster with ready-made design systems.
Start faster with ready-made design systems.
Ionut Popa
CoFounder of ROA
"Ne-am înţeles rapid, comunicarea şi feedback-ul pe parcurs au fost excelente, iar rezultatul fınal a depăşit aşteptările."
5.0
Alexandra
Beauty Salon Owner
''Colaborarea cu Paul a fost exact ce aveam nevoie pentru brandul meu. Logo-ul creat reflectă perfect identitatea salonului. Comunicarea a fost clară, procesul bine structurat, iar atenția la detalii s-a simțit în fiecare etapă. Recomand cu încredere.”
5.0
Maria Antal
Digital Marketing Specialist & Founder of hello mery
"Îl recomand pe Paul cu toata încrederea! Este un vizionar! Am lucrat împreună la un proiect de suflet pentru mine și m-a impresionat cât de repede a înțeles exact ce îmi doream. Pe lângă talent, este foarte organizat: a fost mereu proactiv și a respectat toate deadline-urile. Un alt mare plus a fost prețul corect, care s-a încadrat perfect în bugetul meu. Dacă aveți nevoie de branding și logo, Paul este omul potrivit!"
5.0
Lascu Cosmin Vasile
Scriitor
''Am colaborat pentru coperta viitoarei mele cărții. El dat dovadă de atenție reală la detalii, răbdare și profesionalism, integrând cu precizie fiecare feedback și ajustare, inclusiv cele de finețe. Comunicarea a fost clară și eficientă, iar rezultatul final a depășit așteptările."
5.0
Ionut Popa
CoFounder of ROA
"Ne-am înţeles rapid, comunicarea şi feedback-ul pe parcurs au fost excelente, iar rezultatul fınal a depăşit aşteptările."
5.0Alexandra
Beauty Salon Owner
''Colaborarea cu Paul a fost exact ce aveam nevoie pentru brandul meu. Logo-ul creat reflectă perfect identitatea salonului. Comunicarea a fost clară, procesul bine structurat, iar atenția la detalii s-a simțit în fiecare etapă. Recomand cu încredere.”
5.0Maria Antal
Digital Marketing Specialist & Founder of hello mery
"Îl recomand pe Paul cu toata încrederea! Este un vizionar! Am lucrat împreună la un proiect de suflet pentru mine și m-a impresionat cât de repede a înțeles exact ce îmi doream. Pe lângă talent, este foarte organizat: a fost mereu proactiv și a respectat toate deadline-urile. Un alt mare plus a fost prețul corect, care s-a încadrat perfect în bugetul meu. Dacă aveți nevoie de branding și logo, Paul este omul potrivit!"
5.0Lascu Cosmin Vasile
Scriitor
''Am colaborat pentru coperta viitoarei mele cărții. El dat dovadă de atenție reală la detalii, răbdare și profesionalism, integrând cu precizie fiecare feedback și ajustare, inclusiv cele de finețe. Comunicarea a fost clară și eficientă, iar rezultatul final a depășit așteptările."
5.0
100+
design projects completed.
100+
design projects completed.
100+
design projects completed.
96%
Client satisfaction rate.
96%
Client satisfaction rate.
96%
Client satisfaction rate.
1+
Years of experience
1+
Years of experience
1+
Years of experience